A Bit About The Work
Over the past 13 years, I’ve had the honor of working with many teams on many types of projects, for many types of clients.
Chances are, I’ve worked on one similar to the challenges your team is facing now.
Looking for something specific?
Don’t hesitate to reach out.
Recent Projects
Salesforce
Revolutionizing the Salesforce web presence with a design system, streamlined narratives for the entire customer journey, and personalization to support every visitor.
Inspire Clean Energy
Creating a hard-working website for a clean energy start-up to generate demand and drive conversion in the middle of a pandemic.
Corcoran Real Estate
Marrying technology with the expertise Corcoran is revered for to connect more people with agents to support their home buying/renting/selling journeys.
What I Do
Design Team Leadership
Supportive leader of massively talented teams of UX and UI designers on teams big and small
UX/UI Team Lead - Fantasy for Salesforce (2020-2021)
Head of UX & Experience Strategy - Big Spaceship (2019-2020)
Stakeholder Management
Gathering input and creating momentum across organizations so folks feel heard, but we can move forward
Collaborative Workshops
Roadshows & Exec Buy-in
Feedback & Iteration Sessions
Experience Strategy
Codifying the ‘why’ of the project that remains the backbone of any design solution. A well defined strategy means nothing feels arbitrary later on.
Personas / Audience Definition
Customer Journeys / Service Blueprints
Competitive / Comparative Analysis
Vision Setting
User Research
The user is always right if you know how to listen to them. Leveraging many tools in the ‘research’ toolbox to gather insights and feedback to inform design
Discovery interviews
Generative/Concept Research
Usability Testing
IA Tree Testing
A/B Tests
Product Vision & Roadmapping
Creating future (even unrealistic) experiences to set a north star experience, and walking the vision back to what’s doable (and needed) today
Salesforce
Inspire Clean Energy
HSBC Staff Front End
UX / Product Design
From low-fi whiteboard sessions to final annotations, working with talented teams of designers, product managers, technologists, and clients to bring solutions to life
Social Tech Start-Up (Confidential)
Salesforce.com
InspireCleanEnergy.com
Data-Informed Design
Using any information at our disposal to uncover what’s working (or not working), test, learn, and iterate
SiriusXM
Inspire Clean Energy
Salesforce
Social Tech Start-Up (Confidential)
Design System Development
Zero chill when it comes to setting up and governing design systems to support today’s needs and needs into the future
Salesforce
SiriusXM
Corcoran Real Estate
HSBC Staff Front End
Projects & Industry Types
E-commerce & Conversion
Acquisition and purchase-oriented experiences from simple ‘sign-up’ to complex purchase & integration processes
Social Tech Start-Up (Confidential)
Salesforce
Inspire Clean Energy
SiriusXM
Corcoran Real Estate
Essie
McDonald’s
Clif Bar
Tech & Start-Up
Growth-driven and complex with broad target audiences, still requiring a strong point of view to connect with users’ needs
Social Tech Start-Up (Confidential)
Salesforce
Inspire Clean Energy
SiriusXM
Travel
Highly regulated and complex but selling the dream of getting away to every user.
JetBlue
Delta Air Lines
Financial Services
Extreme complexity behind the scenes requires extremely thoughtful solutions to keep users’ engaged (not frustrated)
Prudential
HSBC
Duck Creek Technologies
PNC Bank
Content Driven Experiences
Across subject matter, the goal remains connecting people with content to inform, engage, and maybe convert
ALL IN to Vote
Corcoran
PNC Bank
Nike Trainers Club