Anna Farrell
User Experience Design

Resume

Resume

EXPERIENCE

 

Founder / Holistic Design Director, Farrell + Daughters

Business boss lady, growing a holistic interior design studio in Brooklyn, NY focusing on creating spaces for living and working with holistic human needs for wellness at the center.

AUG 2018 - PRESENT

 

FEB 2018 - JUN 2019

Freelance UX Director

Hired gun UX Director, designing products and platforms for the interwebs

Big Spaceship - Corcoran.com website re-design; SiriusXM.com website re-design

 

DEC 2017 - FEB 2018

Creative Director, Experience Design, Publicis North America

Leading product, innovation, and XD work on internal and client initiatives

 

Freelance UX Lead, New York

Hired gun UX Lead, designing products and platforms for the interwebs

VaynerMedia - essie.com e-comm site redesign

Method, Inc. - Duck Creek Technologies, McDonalds.com e-comm

NOV 2016 - DEC 2017

 

Senior UX Designer, AnalogFolk New York

Started up and led the UX team in the U.S.
Creative directed the agency's largest client - HSBC - growing it by over 250% in a year
Planned and designed the AF New York office space

Clients: HSBC, Nike, Clif Bar, New Business

JULY 2015 - NOV 2016

 

Freelance Senior UX Designer, Droga5 NY

Client: Prudential

MARCH 2015 - JULY 2015

 

UX Designer, Deutsch New York

Clients: PwC, PNC Bank, Epiduo, New York Urban League, Sherwin-Williams, Benzac, Outback Steakhouse, New Business

FEB 2014 - MARCH 2015

 

Freelance UX Designer, Coach Inc.

Coach.com, Coach Factory, and international Coach sites

OCT 2013 - FEB 2014

 

UX Intern, Wieden+Kennedy New York

Clients: Southern Comfort, Delta Air Lines, Internal Projects

AUG 2012 -  APR 2013

 

Account Executive, Wieden+Kennedy New York

Client: Delta Air Lines

DEC 2011 - APR 2013

 

Assistant Account Executive, McCann New York

Clients: Applebee's, AdCouncil, Novartis

NOV 2010 - DEC 2011

 

SKILLS & TOOLS

Team oversight & mentorship

Experience strategy

Client management & workshops

Simplifying the complicated

Brand and digital strategy

Concept development

Product strategy - vision setting, release planning

User research - interviews, workshops, usability testing

Information architecture, user journeys, experience maps, conceptual diagrams

Wireframes (low and high fidelity)

Functional specs

Style guide development

Basic drafting

Space planning, furniture/finish sourcing, project and budget management

Adobe Creative Suite

Sketch

Omnigraffle

Invision prototypes

Keynote (even prototyping)

Powerpoint (even prototyping in a pinch)

SketchUp (Basic)



EDUCATION

AFPA HOLISTIC HEALTH COACH PROGRAM

Certificate in Holistic Nutrition and Holistic Wellness Coaching
Board Certified Holistic Health Coach (AADP)

PARSONS THE NEW SCHOOL OF DESIGN

Certificate in Graphic and Digital Design

SCHOOL OF VISUAL ARTS

Summer intensive in Interaction Design

NYU

SCPS Certificate in User Experience Design

UNIVERSITY OF MINNESOTA

B.A. in Strategic Communication, graduating Summa Cum Laude

Minors in Spanish and Design