Currently

 

Freelance UX / Product Design Leader

Oct 2021 - Present

(Jan 2022 - Present) AKQA - Senior UX Director for QSR restaurant digital AOR account. Leading UX/UI and experience strategy work with an interdisciplinary team.

(Oct - Nov 2021) BASIC Agency - Creative Director for Social Tech Start-Up project. Leading interdisciplinary team of 8, partnering closely with c-suite on experience strategy and design

 

Founder, Director of Design / Farrell & Daughters

Aug 2018 - Present

Running a small interior design business focused on bringing holistic approaches, wellness, and design thinking to residential and commercial spaces.

 

Recent Experience: Design Team Leadership

 

Experience Director / Fantasy Interactive, San Francisco & New York

Nov 2020 - Sept 2021

Led a team of ~30 designers, running day-to-day UX and UI design and design operations for Fantasy’s largest client relationship (Salesforce).

Group Experience Strategy & Design Director / Big Spaceship

Aug 2019 - Oct 2020

Head of the UX discipline at Big Spaceship, everything from strategy to final QA, across every client and new business initiative
Clients: JetBlue, Inspire Clean Energy, Corcoran Real Estate, ALL IN to Vote

UX Director / Big Spaceship

Feb 2018 - Aug 2019

Permalance UX Director leading UX, UI, and Strategy teams for Corcoran Real Estate, SiriusXM, and JetBlue

 

Less Recent Experience

Previously, I’ve worked across many different types of teams as an IC and team leader both in full-time and contract capacities.

 

Creative Director / Publicis North America

Dec 2017 - Feb 2018

Led product, innovation, and XD work on internal and client initiatives


UX Lead / Method New York

Feb - Dec 2017

Freelance UX Lead

Clients: Duck Creek Technologies, McDonalds


UX Lead / VaynerMedia

Jan - Feb 2017

Freelance UX Lead

Client: Essie (part of L’oreal)


Senior UX Designer / AnalogFolk New York

July 2015 - Nov 2016

Started up and led the UX team in the U.S.
Creative directed the agency's largest client - HSBC - growing it by over 250% in a year
Planned and designed the AF New York office space

Clients: HSBC, Nike, Clif Bar, New Business


Senior UX Designer / Droga5

Mar - Jul 2015

Freelance Senior UX Designer

Client: Prudential


UX Designer / Deutsch New York

Feb 2014 - Mar 2015

Clients: PwC, PNC Bank, Epiduo, New York Urban League, Sherwin-Williams, Benzac, Outback Steakhouse, New Business


UX Designer / Coach Inc.

Oct 2013 - Feb 2014

Freelance UX Designer

Coach.com, Global Coach sites, CoachFactory.com


Account Management / Wieden + Kennedy NY, McCann NY

Nov 2010 - Apr 2013

Worked as an account executive at McCann New York and WKNY on Applebee’s and Delta Air Lines accounts respectively.