Oh, hey!
I’d love to chat and tell you all about my experiences, dog, and favorite upholstery material (it’s mohair).
But if you’re in a rush, here’s a bit about me to tide you over.
I'm Anna. I am a Creative Director / User Experience Designer that has been leading work at agencies across New York over the past several years, and I’m very excited to meet you. While the projects I have taken on have been wildly different from one another, my goal has stayed the same - create an authentic conversation between the thing and the user. A simple, human, interaction that allows my user to move through it easily, happily, and hopefully having a closer relationship to the brand on the other side.
As for my experience, it has been wonderfully varied. I started my career in client service at McCann Erickson and Wieden+Kennedy, learning everything I could about integrated production, brand strategy, how to listen, how to work out what clients are actually asking for, how to have a thick fucking skin, and how great work gets made. From there, I heard this delightful rumor about a thing called “UX design” and decided to see what that was all about. I’ve spent the past few years leading various projects from a UX point of view at companies like Coach, Droga5, AnalogFolk, Method, Big Spaceship, and Fantasy Interactive. I am currently a freelance UX and Product Design Director, working with agencies across the country from my homes in Brooklyn and Upstate New York.
On the side, I'm building design business Farrell and Daughters – a holistic design studio — Designing physical spaces with human wellness at the center.
Farrell & Daughters is where I put my UX brain into the real world, designing people’s homes (and an agency office)
Personally Speaking
I spent my formative years in Madison, Wisconsin, where I learned to revere three things: hard work, good beer, and the Green Bay Packers. I hop-skip-jumped to New York City by way of Minneapolis in the fall of 2010 to see if I could hack it in the baddest ad city of them all. After a decade here, I only rarely question that I can. I am on a constant quest for beautiful things to stand in front of/on/within, which usually amounts to getting lost in the Whitney or trekking up to my house outside Kingston, NY on a Saturday. I love design in all of its forms - fashion, furniture, a beautifully functional sink faucet. And I have a passion for finding ways to connect human beings with experiences that honestly move them - whether that’s a better way to shop, or order lunch, or exist in an office environment.
When I’m not at work, I can usually be found in Brooklyn or Upstate New York with my two extremely photogenic creatures — an 11 year old cat, Eleanor Rigby, and a 10 year old dog, Scout.
