Oh, hey!
I’d love to chat and tell you all about my experiences, animals, and favorite upholstery material (it’s mohair).
But if you’re in a rush, here’s a bit about me to tide you over.
I'm Anna. I am a Creative Director / User Experience Designer / Enterprise Transformation leader with over 15 years of experience across advertising, design, and consulting. While the projects I have taken on have been wildly different from one another, my goal has stayed the same - create an authentic conversation between the thing and the user. A simple, human interaction that allows my user to move through it easily and happily, and hopefully build a closer relationship with the brand on the other side.
As for my experience, it has been wonderfully varied. I started my career in client service at McCann Erickson and Wieden+Kennedy, learning everything I could about integrated production, brand strategy, how to listen, how to work out what clients are actually asking for, how to have a thick fucking skin, and how great work gets made. From there, I heard this delightful rumor about a thing called “UX design” and decided to see what that was all about. I’ve spent the past few years leading various projects from a UX point of view at companies like Coach, Droga5, AnalogFolk, Method, Big Spaceship, Fantasy Interactive and AKQA. I am currently a Director at PwC on our Enterprise Change Management team.
On the side, I dabble in interior design with Farrell and Daughters – a holistic design studio — Designing physical spaces with human wellness at the center.
Farrell & Daughters is where I put my UX brain into the real world, designing people’s homes (and an agency office)
Tropes in the Wild is a fun little way to find all the romance novel tropes/archetypes you love in living color throughout the twin cities
Personally Speaking
A born-and-raised Midwestern gal, I followed Don Draper after college and moved to New York City to work in advertising. After 12 years making that wonderful city my home, I was lured to Los Angeles to spend 2 years in sunshine and traffic before I circled back mid-west-ward to Minneapolis.
I now live and tinker/renovate/re-design my mid-century house in Minneapolis.
I am on a constant quest for beautiful things to stand in front of/on/within, which usually amounts to getting lost in a favorite museum (I miss the Whitney so much) or diving into the fictional worlds of my beloved (seriously) romance novels I can’t seem to get enough of. I love design in all of its forms - fashion, furniture, a beautifully functional sink faucet. And I have a passion for finding ways to connect human beings with experiences that honestly move them - whether that’s a better way to shop, or order lunch, or exist in an office environment.
My actual full-time job is mother to my two silly, sweet, sometimes criminal creatures: 16-year-old Eleanor Rigby (in orange) and 1-year-old Stevie (in white).
